As our team should have called to explain how we are different from any other milk available in the market, which is very important to know before you try or subscribe to Kiaro. We have put tremendous efforts in understanding where things are going wrong with indian dairy industry by travelling from the current dairy practise of our rural india to the best 20+ dairy developed countries to understand the difference and then designed and integrated this model.
During this study we found some shocking and interesting facts.
1.IN INDIA WE DONT HAVE DAIRY FARMERS.
Though India is the largest producer and consumer of milk, this is all produced as a byproduct. In india we only have Agri farmers with 1 or 2 acres of agriculture who also have 1 or 2 cows in their back yard. What ever the crops they grow they harvest the grain(Nutrition) and the residues is what they feed the cows, this is how cows facing malnutrition and producing low quantities and very less nutrition values. of avg 1.5 to 2 Litres against 15 to 20 lts avg.
[FYI the cows required min of 55 Mega Joules(MG) of Energy and 0.5 kg crude protein(CP)]
In Indian Conventional Dairy we don't meet even 30% of this requirement.
2.BAD KNOWLEDGE ABOUT COW AND MILK:
Actually the farmers never cared about there milk production in the olden days as they used to milk for their own consumption and little trade with the extra milk for the exchange of some other products with in the village. But as we started moving out to towns and cities because of the liberalisation and Globalisation the demand for milk started in urban, till some time framers used to go and deliver to the nearest towns for making some money as dudhwalas. But in the last 15 years the urban population has grown to 35% from 10%, it has become very difficult for this model and then the co-operative system started.(which is nothing but so called milk revolution in India). so we will talk about this little later in this.
Now these farmers who are agri farmers who don't understand much details about the cow breeding and raring practices, knowingly or unknowingly doing some wrong things like using oxytocin,selling antibiotic milk and not having any knowledge about Mastitis.
Oxytocin: ( Its a hormone which is also called Happy chemical)
This is one of the dangerous problem that Indian dairy facing today. For a cow or a buffalo to give milk they have to release oxytocin by natural with stimulation. This is also how buffalo milk has become dangerous today. Normally the cows stimulate very quick for the human touch but difficult for buffalos and thats how there is no way for a buffalo farmer to milk it if he don't have calf, normally the male calfs are sold for meat and widely oxytocin injections are used to replace. When you inject oxytocin they produce more 1-2 lts of extra milk, but the animal should go with serious health problems later. (The cost of this injection is just Rs.3 which will pay them Rs.40 to 50) This is basically used for some treatment.
Now when these animals injected with the oxytocin are milked the oxytocin come along with the milk. When ever a children drink this milk they effect with many hormonal disorders which we are already seeing today.
As humans cows also get sick and they are treated with antibiotics. The cows which are treated with antibiotics their milk should be drained as you can't avoid milking. In fact this milk is not even given to the calfs. These cows milk has to be separated for min 10 days. Which you will never see in our conventional practise.
So when ever we consume milk with antibiotics we develop resistance towards that, and when we get sick the simple antibiotics don't work and thats how we see the pharmaceutical growth in india is 18%.
Somatic Cell count: (HAPPY COWS GIVE HEALTHY MILK)
This is something you should count. If you see the cows always sit on their udder and her tits always exposed to the soil. If farmers are not worried about the hygiene and sanitation where the cows are lying the tits get infection which is called mastitis. When ever these infected cows are milked the puss and blood cells which is also come along with the milk. These cells are called somatic cells.This is what causes the cancer. Most of the cows in India are with Mastitis, and there were never treated.
Journey of MILK:
Now after the milk revolution in the country the milk is procured from these farmers and transported to the the chilling stations and from there it is taken to the processing plants for standardisation and packaging and got to the cities to deliver to your door step.
Here we need to put a little common sense to understand so many things. Milk is a very perishable product which can stay only for 4 hour with out refrigerated condition.
Here we will compare with the practise of Indian Co-operative to the Developed country co-operative:
He produces only 2-3 Lts every day, and he milks manually and takes min of 2 hrs to take it to the local collection centre of the co-operatives and gives warm milk.
In Developed Countries:
They are the commercial farmers with avg of 300 to 500 cows produces min of 5000 lts with avg of 15 to 20 lts per cow. They milk with the machines which cows always love and chill it to 4 degrees instantly and store it in a insulated tank for the truck to come and collect in 1 to 2 hrs.
The milk is measured on total solids which most of us misunderstands that for quality test. The co-opertives in India pay farmers on total solids. Basically milk has 12.5 to 13.5% Total solids with the split of Fat: 3.5 to 4.0% SNF(SOLID NOT FAT): 8.5 to 9.0%.The cost of Total solids range from Rs.200 to 240. Thats how the farmer make Rs.26 to 30 per Lt. Now you understand why UREA, DETERGENTS, PALM OIL, ETC are using for adulteration to increase milk with the total solids that goes into the large volume of milk that will never noticed as they don't test for element but measure for matter. Now you compare the cost per kg of UREA/DETERGENT with the cost of total solids.
All these milk collection centres are not equipped with the refrigeration and still milk is alive. HOW?
Developed Country Co-Operatives:
A strong insulated tanker arrives at the farm which is equipped with the testing equipment. The truck driver trained for testing the milk with the equipment fixed on a truck. First he test the temperature of the milk before he connects pipe to the tank. he accepts if only the milk is below 4 degrees. Then he takes the sample and puts in a cartridge of a testing machine which test for protein, bacteria and other harmful chemicals or antibiotics and gives him a print out. (refer to the pic that i have travelled in a truck in Australia)
The cost for this instant testing is more than Rs.500, which is feasible for procuring 5000 lts and it is impossible to procure 3 to 5 lts at that cost per sample. If that is really happening in India you never buy milk for less than Rs150 per litre.
After the milk is collected in these collection centre it has to travel min of 50Km to reach the nearest chilling centre and the logistics is used here are the milk filled in cans loaded to the autos or small trucks and how the milk is still alive for such long with our refrigeration, if it is still alive what is the count of a bacteria growth. if nothing but the increase of bacteria eating that little nutrition left in that. I don't want to talk the practises they have to keep this milk for long.
Developed country Co-operatives:
Those Loaded insulated trucks carry milk to the processing plant for pasteurisation , homogenisation and bottling. The milk bottles are then carried in a refrigerated trucks to the super markets.
(Here we need to understand no developed country consumes tetra pack shelf life milk and understand how milk stays for 180 days without refrigerated condition.)
Now the milk in chilling stations are chilled in BMCs(BULK MILK COOLERS) which takes min 4 hrs to chill the milk from 30 degrees to 4 degrees and every 30 min new cans are unloaded which is continuous chilling process, then it taken to the processing plants in insulated tankers for standardising milk where all additions and subtractions are made to meet the standards.
Developed country Co-operatives:
The milk once it is processed and packaged is now delivered in a non refrigerated trucks to the milk points around 1-2 o clock in the night. In the morning your milk vendor picks that up and deliver you around 6 or 7 in the morning. Now if you see that the milk packs are outside for more than 5 to 8 hrs and you never have a complaint of spoilage. HOW?
Developed Country Co-operative:
KIARO FARM DIRECT MILK:
After all this study we understood that it is not possible to do anything with the current dairy system and then we decided to take all the capital intensive part with us and build world class facility to have a control from grass to glass. In this process we appointed more then 3 dairy consulting companies from new-zealand, Australia and US and build a farm which is fully automatic. Appointed a farm managers from Denmark and Netherland who got more than 40 years experience to set the SOP and training to the people who work here. These guys are not Vet guys they are the one who understand cow and milk quality. In india we always think a vet guy as a important guy for a farm, but we are not building hospital for cows it is a farm to pamper cows to produce best quality milk.
We have a complete control from Grass to Glass. We don't feed cows the residues of the crops but we made farmers as our partners who produce feed for the cows, as we understood them as the agri farmers and they are making 30% more money than growing for grans and seeds as we buy crop along with the forage. The feed for the cows are always harvested 60 days before than the conventional crops, that way he is getting out of risk and getting chance to do one more crop with the manure we recycle with them for the better productivity.
The nutrition for the cow at KIARO is always met as we spend more than Rs 300 per cow.
The Milk has no antibiotics, hormones, somatic cell count and the nutrition with min of 32gms protein, 900mg calcium with many micro nutrients. Which is many times higher than any milk available in the market today.
We have invested more than 70 crores to set up this facility, where the milk is not touched by human hands and even not exposed to the air. The milk is instantly chilled online to 2 degrees in less than 10 sec and taken to the integrated processing plant where it is pasteurised, homogenised and packaged in bottles delivered to you at your doorstep in a very strong cold chain, as we don't add any preservatives to it.
Rest you are all seeing.
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